Bongo has just announced that Jesse McCartney is the new Bongo Boy! He will star in their fall advertising campaign for Fab 5 Fit jeans.

Other celebs to take on the Bong role include Kim Kardashian, Nicole Richie, Kristin Cavallari and Rachel Bilson. Jesse was very happy to be the first male to front this role. “There’s nothing better than a girl in a T-shirt and jeans,” he says. “So the Bongo shoot was a dream come true for me!”

Check out this behind the scenes look at the Bongo shoot: